Government of Québec

Antibiotics are to be taken seriously

motion design animation

How do you explain antibiotic resistance in one minute while keeping the focus on practical action? For the Government of Québec, we created a French-language animation about what antibiotics do, the consequences of misuse, and why it matters to follow a prescription.

A person who is ill surrounded by paper cutouts showing how antibiotics act on bacteria
Cut paper, photography, and hand-drawn notes give this public-health message an approachable, energetic visual language. The film moves from everyday advice to the possible effects of antibiotic resistance, then returns to its central idea: use antibiotics responsibly.
Cutouts of a suitcase, airplane, and postcard illustrating the question of taking antibiotics while travelling
A hand holds a medicine bottle beside a reminder to follow the prescription at all times
A paper-cutout definition of antibiotic resistance with an illustrated bacterium
Illustrated hospital and ambulance representing complications from an infection
A hand points to a medicine bottle beneath a message about using antibiotics responsibly