Frequently asked questions

It’s our first video, where do we start?

To fully understand how we operate from start to finish, take a look at our process. Now that you understand the steps, you can contact us and tell us about your project. Add all the details that you think could help us help you, your idea, schedule, budget, etc. We will then get back to you shortly with additional questions and we can then start the work.

What format do you use

As a general rule, we use Full HD 1080p format. So 1920 per 1080 pixels with a ratio of 16:9.

Although generally appropriate, many other formats may be used. Instagram, for example, popularized the use of the square format (1:1). We will adapt the video to your message and the customers you are trying to reach.

Unless we have different indications, we’ll export your final video in two versions:

  • An H.264 version to be streamed (Facebook, Youtube, Instagram, Vimeo, etc.)
  • An uncompressed version in Quicktime ProRess 422.

How long will this take?

Production times may vary according to different variables; our availability and yours, the length and complexity of the project, etc. That being said, relying on our average, we can say that for a video around 45 seconds to 1 minute 30, we can usually produce everything in 4 to 8 weeks from the beginning of the project. This includes screenwriting, storyboarding, illustration, animation, and sound design.

At the beginning of the project, we discuss possible delivery dates with you and propose a detailed schedule of the various delivery steps.

What kind of video style do you specialize in?

Each project is unique and we are open to working on any type of motion design and animation project. Nevertheless, some types of projects are more often requested:

1) Advertising and explainer videos

Most of the videos we produce are used to explain or sell a product. Whether it is a software, an event, or a physical item, motion Design is an effective approach to introducing, explaining and selling your product to a new clientele.

2) Public service anoucements

Not all messages aim at selling. The goal is often to explain to a certain population a new idea, a new law, prevention tips, etc.

3) E-learning

E-learning is an effective tool for companies that want to train their employees efficiently and progressively. Although most of our e-learning projects remain private, we have had the chance to work on various large-scale projects for companies such as Bombardier, (Rosemont College)[] and IOM, the UN migration unit.

Do you shoot live action?

We don’t film live action ourselves, but we do collaborate with various companies to meet the requirements of our different projects. If your video requires filming, we will find a solution tailored to your needs.

How much does it cost?

Once again, there are many variables that come into play; the duration and content of the video, the visual style, the narration, and techniques used, etc. With this nuance made, $ 5,000 is usually a good starting point. We usually use a level categorization system for our estimates:

Level 1


Very simple and minimal visuals and animation. The content is presented visually using simple icons and texts. The animation includes is made of subtle moves and highlights. This approach is not suggested for advertising. On the other hand, it can be an interesting avenue for e-learning videos where a lot of content has to be animated.

Level 2


Using a basic visual language and graphics. The concepts are represented by simple illustrations, pictograms, diagrams, and icons. The animation includes animations of patterns, ripples, dynamic transitions, slight character movements. Minimal use of sound effects and optional narration.

Example: Ville de Montréal

Level 3


Use of a more advanced visual language, characters, and 2D environments. The animation style includes more realistic camera movements, complex interactions with characters, dialogues as needed. The sound design is tailor-made for the video.

Examples: Brûlure bactérienne / MSP Prévention

Level 4


Sky’s the limit. Use of complex illustrations and environments, complete characters and walking cycles, multiple levels of light, integration of 3D elements. We can use traditional animation and mix various styles of graphic design. Audio includes a complex custom soundtrack and dialogue of characters, etc.